Working with small businesses to improve their digital marketing capabilities, and witnessing their increased performance is an unparalleled experience.
Digital Marketing Skills
Rodell’s digital marketing skills stem from his experiences in construction marketing, freelance graphic design work, and temporary positions in several small businesses including Sweets in the City (The Apprentice Winner, 2017).
In his spare time, you’ll find Rodell either creating art pieces, making music or jogging around London.
Whilst studying Business & Finance at Coventry University, Rodell found himself navigating various agency roles, cultivating his interest in supporting smaller businesses.
After finishing his business degree at the beginning of the pandemic, Rodell worked alongside a marketing coursemate to create a non-profit organisation that supports charities struggling to manage their increased service demands. This pushed Rodell to further his understanding of business development and instilled a deep-rooted passion for producing creative and cost-effective solutions for other SMEs.
As the marketing executive at Business Clan, Rodell works with our marketing team on brand and digital marketing projects for our clients and in-house. He also provides competitor insights and utilises his design skills.