Web Design & CRM

If you are not tech savvy then building a website can be a daunting process. We’ll explain everything in simple terms so that you can make informed choices about the type of website you need now and longer term, which platforms to use and how best to maintain them. We collaborate with you to establish your requirements and budget, and deliver tailored results to help grow your business.

• Initial discussion
  To facilitate this we ask you to complete a questionnaire about your objectives, branding and website requirements. We discuss this with you before proceeding to the next stage.

• Market research
  If you need help to research your market, establish your brand proposition or help with creating content for your website, then our marketers will work with you and our web designers.

• Branding, images & content
  If you haven’t got a logo or it needs updating, then our team of graphic designers and brand specialists will work with you to create your brand identity. If you need help writing, editing or proof reading content then our marketers are on hand to help get your message across. If you need help sourcing images or need photos or video content, then we’ll help with that too. Once we have all your written and visual content we begin the design process.

• Concept design
  We plan and map out a storyboard and your customers’ journeys, and build a set of wireframe designs for all main pages and sections of the website to show content areas with basic colour choices, interactivity and responsiveness.

• Design & build
  Once the concept design has been signed off we begin the full design and build process. During this phase we also set SEO options and, if you don’t have one already, we set up a Google Analytics account (for access to website statistics so that you can track traffic and clicks on, for example, advertising banners and call-to-action buttons).

• Test, sign-off & launch
  Site testing includes testing in major browsers on desktop, tablet and mobile. Once testing is complete, your website is ready for sign off and then all that remains is for us to make sure any redirects (from an old site) are set up and to make it live.

With a user friendly CMS and, occasionally a little training from us, you will be able to update your website yourself. It’s important to keep your content fresh, informative and engaging. Your content needs to attract new visitors, keep existing clients engaged and convert your visitors to quality leads and sales.

If you need to integrate data capture from your website from, for example, newsletter signup forms, booking systems or e-commerce, with email campaign tools, accountancy software, Customer Relationship Management (CRM) systems or other tools, then we’ll be able to help with that too.

Depending on the platform you chose and whether you have skills in-house, you may need professional help to maintain and support your website. Talk to us to find the right solution for your business.

Website performance tracking and analytics involve monitoring and measuring various aspects of a website’s performance such as load time, page speed, user behaviour and search engine ranking. These tools collect data and provide insights that can be used to identify areas for improvement to optimise your website for better performance.

We provide monthly data analysis reports to our clients and meet with them quarterly for a performance review. These regular meetings are critical to look at data insights and at what is trending over 3-month periods. We dedicate time to looking at what has worked, what we need to keep doing, and what needs to change.