Business clan Webdesign-CMS

Web Design & CRM

Use your website and SEO to grow your business

Our web team design user-friendly websites in Squarespace or WordPress which create an impact on your digital communications. Our IT team work with you to provide best fit solutions to enhance your business processes.

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    Web design & build

    Whether you’re starting from scratch or need a website make-over, we’ll provide an end-to-end service from market research, branding and purchasing domain name(s), through to setting up emails, sourcing images, writing content, and designing and building your website.

    If you are not tech savvy then building a website can be a daunting process. We’ll explain everything in simple terms so that you can make informed choices about the type of website you need now and longer term, which platforms to use and how best to maintain them. We collaborate with you to establish your requirements and budget, and deliver tailored results to help grow your business.

    • Initial discussion
      To facilitate this we ask you to complete a questionnaire about your objectives, branding and website requirements. We discuss this with you before proceeding to the next stage.
    • Market research
      If you need help to research your market, establish your brand proposition or help with creating content for your website, then our marketers will work with you and our web designers.
    • Branding, images & content
      If you haven’t got a logo or it needs updating, then our team of graphic designers and brand specialists will work with you to create your brand identity. If you need help writing, editing or proof reading content then our marketers are on hand to help get your message across. If you need help sourcing images or need photos or video content, then we’ll help with that too. Once we have all your written and visual content we begin the design process.
    • Concept design
      We plan and map out a storyboard and your customers’ journeys, and build a set of wireframe designs for all main pages and sections of the website to show content areas with basic colour choices, interactivity and responsiveness.
    • Design & build
      Once the concept design has been signed off we begin the full design and build process. During this phase we also set SEO options and, if you don’t have one already, we set up a Google Analytics account (for access to website statistics so that you can track traffic and clicks on, for example, advertising banners and call-to-action buttons).
    • Test, sign-off & launch
      Site testing includes testing in major browsers on desktop, tablet and mobile. Once testing is complete, your website is ready for sign off and then all that remains is for us to make sure any redirects (from an old site) are set up and to make it live.

    With a user friendly CMS and, occasionally a little training from us, you will be able to update your website yourself. It’s important to keep your content fresh, informative and engaging. Your content needs to attract new visitors, keep existing clients engaged and convert your visitors to quality leads and sales.

    If you need to integrate data capture from your website from, for example, newsletter signup forms, booking systems or e-commerce, with email campaign tools, accountancy software, Customer Relationship Management (CRM) systems or other tools, then we’ll be able to help with that too.

    Depending on the platform you chose and whether you have skills in-house, you may need professional help to maintain and support your website. Talk to us to find the right solution for your business.

    Website performance tracking and analytics involve monitoring and measuring various aspects of a website’s performance such as load time, page speed, user behaviour and search engine ranking. These tools collect data and provide insights that can be used to identify areas for improvement to optimise your website for better performance.

    We provide monthly data analysis reports to our clients and meet with them quarterly for a performance review. These regular meetings are critical to look at data insights and at what is trending over 3-month periods. We dedicate time to looking at what has worked, what we need to keep doing, and what needs to change.

    Search Engine Optimisation (SEO)

    We recommend using an SEO management tool to help your content and your website be found. If you don’t know how to write SEO friendly content, then we’ll provide training.

    Everyone wants to be on page one of Google search results and achieve sustainable organic traffic to their website, but SEO is only one part of the equation. By taking a strategic approach to marketing your website, we will drive traffic to your website, raise awareness of your brand and grow your sales.

    IT consultancy & project management

    Business applications such as:

    • sales systems (point-of-sale and e-commerce websites)
    • CRM (customer relationship management) systems, and
    • financial and accountancy packages

    are at the heart of (nearly) all businesses. Why? Because they deliver high returns. Business processes become more efficient and data insights (or business intelligence) enable agile and informed decision-making, helping you to spot opportunities for profitable growth.

    We review current needs, usability, scalability and budget, and recommend best fit solutions. If required, our project managers will lead the implementation and roll-out leaving you to focus on your core business.

    Key technologies

    Our business and IT analysts help you find the right technology (hardware, software and communications) to support your business.

    For telecommunication (mobile, landline, VoIP) and internet access – essential for even the smallest business.

    For the managed provision of email, document storage and business applications. Cloud technology makes IT provision dramatically more flexible and cost efficient. Our IT team has expertise across many areas including:

    • Office365 (Exchange and Outlook, Word, Excel, PowerPoint, OneNote, Sharepoint)
    • Google apps for business
    • project management systems
    • accountancy & bookkeeping software
    • email marketing and campaign management tools
    • customer relationship management (CRM) systems

    In an ideal world every business application would be integrated into one seamless solution and provide a holistic view of your business. However, integration often comes at a price which means you need to weigh up the merits against the initial and on-going costs. We help you to assess and implement the best fit solution for your business.

    Plan ahead and replace old technology – don’t let old hardware slow you down.

    Security is about managing risks.

    Threats from cyber crime are real. Every business needs to protect itself by having adequate security systems and polices in place. This includes appropriate insurance (with an adequate level of cover) and having a disaster recovery plan in place to help minimise the impact of business interruption.

    In addition, make sure you understand what your legal obligations are, for example, under the Data Protection Act. Do you have appropriate technology, policies and procedures in place to protect personal as well as your business data?

    We help you to be compliant and manage risk.

    Training

    We design and deliver training programmes to make sure you get the best out of the technology you have.

    We assess training needs, evaluate options (in-house, online and public courses) and make sure you get the most out of your budget.

    For training delivered by us, we offer on-site, remote (via Skype) and off-site (either at our office or a venue of your choice).

    Support

    We provide support as and when you need it. If you need 24×7 support then we work with a number of partners to provide this. Between us we offer best practice advice, guidance, support and peace of mind.

    Our IT consultants are here to help you get the most out of your IT.

    WEB DESIGN & CRM

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    AFFILIATIONS

    UK Web Design Association
    Business Clan is a member of The UK Web Design Association

    Google Squared Online

    Janine holds a Squared Online Certificate in Digital Marketing, the award-winning marketing programme developed by Google.

    Ready to use technology to grow your business?

    Tell us about your business challenge