The challenge is how to build, manage and market your brand for profitable growth. We’ll help you build the right marketing strategy for your business and implement your plan too.
Our specialists help you identify and understand your target market, provide competitor analysis and develop marketing strategies to support your business goals.
From direct to digital and from push to pull strategies, our marketers work together and help you focus on getting the balance right for your business. But it doesn’t end there: marketing is an on-going process. An integrated marketing plan includes measuring and evaluating results holistically and not in isolation, and updating the plan to manage new challenges and leverage new opportunities.
Our marketers will keep up the momentum and help you optimise your growth potential.
Our marketers have experience of the full marketing mix and have been responsible for budgets from as little as £50 to £6 million.
Your brand is your most important marketing tool. It is not just about having a good logo design. Your brand identity is communicated through digital, print and face-to-face channels. A strong brand reflects your values and message; it will lift you out of the crowd and into the spotlight.
Whether you are just starting out or considering re-branding, our team of marketers, creative designers and brand specialists will work with you to build a strong and consistent brand for your business. Our brand packages start from a basic logo design and can be tailored through to creating complete corporate ID packages including artwork for digital and print media, and branding guidelines. If you are considering re-branding then talk to us about a brand audit.
Brands evolve over time and need to be nurtured. Our brand management services include content, PR, customer, investor and stakeholder management. Building a consistent and strong brand for your business can be challenging but our marketers are here to help you, whatever size your business is and aspires to be.
We guide you in your selection of marketing tools and techniques from organic search marketing through to building affiliate programmes and measuring your return on investment (ROI).
In no particular order, our direct and digital marketers help with:
Whether you are business to business (B2B) or business to consumer (B2C), we focus on unlocking your profitable growth potential.
Content is everywhere so you need to get creative to make sure yours stands out. In addition, for digital content make sure it is optimised for search engine results pages (SERPs).
For all media keep it fresh, make it regular and always assess results. Decide your budget and allocate time and resource (or outsource). We’ll help you plan, review and provide expertise to complement your in-house skills. We’ll even write all your copy and either design or source your images, graphics, photos and video, and proofread the content.
Love it or hate it, you can’t ignore social media. On the one hand it has helped to level the playing field for small businesses, on the other it has added to the endless list of tasks. To maximise your opportunities you need to be focused – you need to be in tune with your customers and target market, know where they are, what they want and then deliver and delight.
Our social media experts are here to help: from training and support to get you up and running through to creating and delivering social media campaigns to help build your brand and grow your business.
There’s no end to what you can measure these days so our advice is to be selective – measure what matters. We’ll help you identify what’s important so that you stay focused on reaching your goals whilst maximising your ROI.
Website performance tracking and analytics involve monitoring and measuring various aspects of a website’s performance such as load time, page speed, user behaviour and search engine ranking. These tools collect data and provide insights that can be used to identify areas for improvement to optimise your website for better performance.
We provide monthly data analysis reports to our clients and meet with them quarterly for a performance review. These regular meetings are critical to look at data insights and at what is trending over 3-month periods. We dedicate time to looking at what has worked, what we need to keep doing, and what needs to change.
Our marketers are here to help you identify where to start. We provide guidance, practical assistance and implement projects. So, whether you need a brand identity, a marketing strategy and plan, or help with setting up a social media campaign or pay per click (PPC) advertising, we will tailor our services to suit your business needs and give your marketing a boost.
I had an idea of what I wanted, so it was great to sit down with Bernice with all her branding and communication experience. Initially I wanted a partner website to promote my live theatre work to give me credibility as a working actor for my audiobooks. Bernice said, “Why not combine it all?” That was a real “aha moment” for me.
Sam Devereaux, Flying Pickle
Business Clan carried out a detailed brand workshop with our team. The session was excellent, providing great insight and stimulating further discussion in our team. Consequently, we engaged Business Clan to design our website and to run our social media campaigns. We love working with Bernice, Leeza, Charlie, Maya and Claris – they get our business and the way we operate. I recommend them whole heartedly!
Chris Turner, Five Star Pest Control
Bernice challenged me to dig deep into my personal and professional identity, resulting in a brand voice that truly represents me. The collaboration was smooth, insightful, and highly tailored to the nuances of the Australian property market.
Kelvin Chang, The Property Counsellor
The main difference with my interactions with Business Clan and other marketing and design agencies is that you took the time to understand my business rather than trying to plaster something on from a ready-made box.
Rodolphe Mortreuil, Lares Digital Ltd
I’ve had a couple of direct enquiries from LinkedIn, but above all I think it helps with reinforcement and getting my name out there. The builders I work with say people are mentioning my name when they do their first visit, which wouldn’t really have happened before.
Keith Malone, Malone Architecture
If you want to know about branding – ask Bernice! She is a great teacher with an incredible knowledge all going to add value to your business.
Angus Cunningham, Scotscape Group Ltd
Business Clan offers a range of marketing services including digital marketing, social media management, SEO and content creation. We help you to develop a marketing and brand strategy that aligns with your business goals.
Our marketing team specialises in strategic, data-driven and creative support for small and medium-sized businesses. With experts in strategy, branding, digital marketing and web design, we ensure all your marketing activity aligns with your business goals.
A marketing strategy defines your goals, clearly identifies your target audience and outlines how you’ll reach and convert them. It ensures that all marketing efforts are focused and aligned with your business objectives.
Our marketing team collaborates with clients to understand their wider strategic aims before designing branding, communications and a marketing strategy that is tailored to those goals. This ensures all marketing efforts contribute meaningfully towards business growth and short and long-term objectives.
Effective and strategic marketing increases your business’s visibility and brand equity – making your company more attractive to potential buyers. A clear, cohesive brand and demonstrable marketing performance will help improve valuation and saleability when you’re preparing for exit.
Brand positioning defines how your business is perceived by your target audience. We can help you to clarify your brand proposition, tone of voice, values and visual identity, enabling you to communicate a consistent message across platforms and differentiate yourself from your competitors.
We track performance using relevant metrics such as lead generation and sales, conversion rates, digital reach and engagement, website traffic and SEO performance. We analyse performance on a quarterly basis to refine and optimise ongoing marketing efforts.
A marketing mix refers to the core elements needed to market a product or service successfully. A well-rounded marketing mix ensures you’re not relying solely on one element (e.g. promotion). Instead, you should ensure you have considered the seven P’s – Product, Price, Place, People, Promotion, Processes, Physical Evidence and Product. Business Clan’s marketing team can help you to enhance your marketing mix to ensure it is aligned and working in harmony.
Social media increases brand awareness, build relationships with your audience and drives engagement. Business Clan can manage or support your social media strategy, content creation and performance tracking to ensure your social media channels support your wider marketing goals.
Paid advertising gives you quicker reach, the opportunity to target precisely and more control over outcomes. It is a useful tool when organic reach is insufficient or too slow. Business Clan can help you to run paid ads that align with your marketing strategy. Our website design and development team can also ensure that landing pages are optimised, so that customer conversion paths are clear and paid advertisements deliver a better return on investment.
Your website is often the central hub of your digital impressions and is usually a potential customer’s first impression of your brand. Business Clan’s Web Development team can ensure your website design aligns with your brand, that it works effectively and is SEO and GEO optimised.
Your brand identity – logos, visuals, colours, typography and imagery – is usually how people visually recognise and remember you and your brand. It is crucial that logos and design effectively reflect your brand and talks to your target audience. Developing brand identity and design is a key part of Business Clan’s branding and digital marketing services because we know that getting your visual identity right helps all marketing channels perform better.
Business Clan will help you to define clear marketing KPIs (Key Performance Indicators), such as website traffic, engagement rate and lead generation. We analyse these indicators to understand what is working and make data-led decisions to optimise performance.
Awards boost your credibility, increase brand awareness and differentiate you from your competitors. Industry awards act as impartial, third-party endorsements, reaffirming your expertise for your current clients, potential clients and partners. As an award-winning business consultancy, we understand the value of recognition and help our clients achieve it too.
Ready to build and promote your brand?
