A practical step-by-step guide with hints and tips for creating a winning logo that reflects your brand, works across all media and is unique.
Rohit Maini
MD at Business Clan & Everyday Empires Podcast Host
Shape a Winning Mindset
Running a business is never straightforward. There are setbacks, financial pressures and moments of doubt.
“What separates entrepreneurs who succeed is mindset.”
A winning mindset is about more than determination. It’s about learning from setbacks, adapting quickly and staying focused on the bigger picture.
Consistency matters. Show up every day, even when the spark feels faint. That’s what turns ambition into action and everyday businesses into everyday empires.
Your Brand is Your Legacy
Build it like an empire
An empire isn’t just measured by turnover; it’s defined by values, culture and reputation. Your brand is the expression of those things – what customers remember, trust and recommend.
“When you nurture your brand, you build more than recognition. You create a legacy.”
Bernice Choo, Marketing Director, Business Clan
A strong brand signals resilience, credibility and long-term value, making your business more attractive to customers, partners and eventually, buyers.
Everyday empires aren’t built overnight. They’re built one choice, one customer interaction and one brand promise at a time.
Our Team
Blog
Managing client expectations
Managing client expectations can be demanding, but get it right and you’ll save yourself a lot of grief later. Here we follow Lauren’s 5 easy steps to help you get it right.
Launching a new product
Listen to the buzz, ask the right questions and be spot on with your pricing before launching your new product.
The art of copywriting
Whether you take on the task of copywriting yourself or outsource the job, make sure you tick all the boxes for a result that will stand out from the rest.
How to do and achieve more
Time management is about planning for the future, and for the here and now. By effectively managing your time, you will do and achieve more.
How to build your business using social media
Building a business through social media is easier when you have clear objectives and a structured plan. Here’s the checklist we developed for our social media workshops.
Save money by hiring a Direct Public Access (DPA) barrister
DPA qualified barristers are now able to take instructions directly from the public. For small businesses this means the cost of instructing a barrister is often cheaper than going to a solicitor.
Benefits of online accounting software
Implementing online accounting is swift and pain free, so what’s stopping you? Sarah Bagehot of Snapdragon Accounting looks at why SMEs are moving to cloud accounting.
4 top tips to achieve great customer care
Basic principles, common sense and continuous improvement drive exceptional customer care. It’s all about people and it applies to every organisation. Small businesses can do this too!
Shared parental leave: a triumph for modern parenting?
Does this act offer a real life choice for parents to share time off or even take time off together? And how will SPL affect your small business?